The tent rental industry is highly competitive, but for committed entrepreneurs, it’s possible to differentiate and generate loyalty from the market.
Branding will be essential, no matter where your business is based. Here are simple tips to make the most of branding through logos, digital media, outreach, and customer experience.
Logos are Important, but Not in the Way You Think
Every small business owner has been told that they need a logo to be relevant and credible. But some take this to the extreme, pouring hundreds or even thousands into a logo design that doesn’t come with any meaningful return.
A business logo is essential, but you don’t need to go overboard with the design. After all, when you interact with a company in your personal life, the logo probably isn’t a factor in your final decision.
A logo needs to be memorable. It’s something that people can associate with your marquee tents rental business. However, it’s the customer experience and the service that you provide that really makes the difference.
If you have a logo and use it throughout your company advertising and even as a high definition print on your marquee tents, then you’ve already done enough. Don’t get stuck on designing a logo because it will only detract from other areas of your business.
Use your logo in the following ways:
- On your marquee tents, frame tents, and banners, etc.
- On billing statements and invoices.
- On your company website.
- On company vehicles and staff uniforms.
- On your advertising materials, whether they are digital or distributed through traditional print.
Invest in a Professional Website
No matter how small you think your market is, it always pays to have a professional website where customers can explore your services.
Your website should reflect your brand image with consistent color theming and prominent use of your logo. You should also invest in professional photography so that you can showcase your marquee tents, frame tents, pole tents, and any other items that you have in your inventory.
Your website should include an order/booking form, or at least a contact form so that you can follow up on leads and secure sales and revenue.
Virtually every consumer uses the internet to search for brands. Even if your company is known in your local market, you still need a website to capture the people in your community who aren’t familiar with your brand.
Start a Blog to Inform and Convert Potential Customers
A blog is a great way to connect with your local market. You can use a blog to regularly communicate what you have to offer, while also providing value to a target audience. Your blog shouldn’t be entirely focused on your business. In many cases, your posts should offer information without the expectation of getting something in return. With high-quality content, leads and sales will come naturally. Most importantly, blogging can establish your business as an authority in your industry.
Examples of effective blog posts for the tents rental industry include:
- Information on DIY tent setup and teardown.
- Examples of how tents can be used for any event (weddings, family reunions, corporate events, etc.)
- Comparisons of different tents and how they are better or worse for specific scenarios.
- Additional value-added content like cooling or heating a tent, how to set up a catering stand, or how to design an efficient interior tent layout.
Your blog can also make your job easier. The more informed your customers are, the easier it will be to sell them on the frame and marquee tents solutions that you have to offer.
Participate in Local Events to Maximize Your Exposure
It’s not enough to establish a business and expect your marketplace to come to you. Brand outreach through local events can get your company recognized, while also giving you the perfect opportunity to display your products and the value that they offer.
Marquee tent walkways and other products like frame and pole tents are incredibly versatile, making them perfect for local events and sponsorship.
You can consider:
- Sponsoring a local sports team to provide tents for shade on game day.
- Displaying your tents at fairs, markets, and trade shows.
- Reaching out to local schools and community groups to provide tents at discounted rates (or for free if you can afford it) for their upcoming events.
Of course, to get value out of this strategy, your tents will need to be clearly branded. You can have your logo and company name, contact number, etc. printed on tents so that the public will know exactly who to call when they need a rental.
Deliver on Your Promises
Small business owners often focus on branding in the literal sense. Getting your logo and company name out there is important, but your actions are what will make your reputation.
You are in control of your brand and if you don’t take ownership of your company values, you won’t get far in the tent industry. Always deliver on your promises and don’t leave customers with poor experiences. Be honest about your tents and what they can offer. Give accurate sizing information and layout descriptions. If a customer has requested a specific solution, don’t try to shoehorn something that doesn’t fit.
You’ll need to use a combination of marquee tents and larger tents for most events. Make sure that you maintain an inventory that is suited to your market size and the expected demands.
If you need to build an inventory for a growing tent rental business, Anchor Industries can help. With more than a century of experience in tent design and fabrication, we can offer solutions that will provide a long return on investment. Our marquee tents for sale are ideal for small kiosks, catering stands, walkways, and entryways. We also offer full-sized pole, frame, tension, and sheer top tents for events of all sizes. Talk to us about your needs and we will help you to build up an inventory that gets you noticed.
With the highest quality tents and a commitment to branding and customer experience, you can establish yourself in your market and secure the future of your business.