Marquee tents are revered for their versatility, attractive aesthetic, and practicality. What you might not know about marquees, is that they can be used as highly effective promotional tools. For a relatively small investment, it’s possible to use a custom branded marquee for trade show events, special events on company premises, or even sponsored local events.
Gaining an edge on your competition is essential in any industry. Branding opportunities should not be ignored. Here are five of the best benefits that come from using promotional tents at any event.
1) Take Your Business Anywhere
In many industries, showrooms are responsible for driving business and engagement. The problem with the traditional showroom is that it’s rigid and inflexible. If you are looking for a way to take your brand on the road and engage with your customers almost anywhere, a marquee tent could be perfect.
Set up at a trade show, a community fair or market, or anywhere that your customer base is. Space will be uniquely yours and you can use custom branding to ensure that you keep your business in the minds of your consumers.
2) Increase Engagement with a Standout Display
Trade events are great for networking and engaging with potential customers. The problem is that it’s often difficult to get noticed amongst a sea of other businesses. You need something to help your company stand out.
A marquee tent manufacturer can help in this area. Tents can be made with custom colored walls and canopies, and branding can even be printed in full-color text with graphics. A high-quality tent could pull in more visitors, and that would give you more opportunity to promote your products and your brand.
If you regularly attend any kind of trade event, your business needs a marquee tent solution.
3) Tents are Versatile and easy to Use
Some of the largest companies opt for extravagant traveling roadshows featuring modified trucks and campers. For most businesses, this would be cost prohibitive. A tent is a versatile and economical solution that will still give many of the benefits of a motorized showroom.
Modern tents can be safely and quickly assembled without extensive tool requirements. A basic marquee could be erected by just a few of your talented team members, which could reduce your costs in the long term.
4) Marquee Tents are Great for Sponsorship
Community engagement is an effective way to grow a brand. If your business is involved in any kind of sponsorship, a marquee would be a great investment. Sports events, community days, local farmer’s markets… the list could go on. If you are active in your community then a tent could provide a shaded area at any event with your branding clearly visible.
Why not maximize your marketing with creative brand exposure at a sponsored event?
5) They’re Cost Effective
Keeping a commercial tent in your inventory can reduce your costs and help to keep your business lean and agile. With your own marquee tent, you’ll have the flexibility to set up anywhere, whether you’re heading out on the road or hosting an event on your own property.
Modern tent designs allow for an excellent return on investment, especially when you choose modular tents that can be customized for your needs. Versatile Anchor tents offer features like interchangeable walls and canopies, mounting solutions for lighting and decorations, and connecting structures to build a larger complex of tents for trade shows and other projects.
Find a Marquee Tent for Sale
You should take every possible opportunity to increase your brand exposure. Marquee tents can do exactly this, while also providing benefits in any scenario where you need a temporary business space away from your head office or showroom.
Anchor Industries is the best marquee tent manufacturer in America. With over a century of experience in tent making and innovation, we can offer advanced solutions for modern businesses. Explore our tents today and find the ideal solution for any business, small or large.